Search engine optimization is a set of strategic moves to help your website rank higher on search results. This can lead to a huge jump in business, especially as a top page result on Google’s search engine. Search engine optimization (commonly known as SEO) should be a priority for any online marketing strategy. There are over 40,000 google searches, every single second. Making sure your business ranks on the first page of Google is thus key to reaching any of these potential customers for your business.