Digital Marketing for Localized Service Companies

The digital world has seeped into nearly every aspect of our daily lives. Even small businesses with localized services still need to tap into the world of digital marketing to fully optimize their business potential.

With this said, localized marketing can be a bit of a challenge for small firms who do not have the resources to deploy into traditional and expansive marketing plans. With this in mind, we put together a short list of three tasks any small business can complete helping optimize their digital presence. These tasks will range in time but will not cost you a single dime which as a business owner which can be a great value add for small businesses.

Let’s dive right in and take a closer look.

1. Google Listing – Small businesses can benefit greatly from having a free Google business listing. It is completely free and opens your business to be found in searches more readily. With that said, you probably have gotten many calls from advertisers stating they can get you a Google listing for $200. This is as close to a scam as it gets since they do technically charge for a service but the service is freely provided by Google and only takes a few minutes to complete online.

  1. Social Media – The world of Facebook, Twitter, LinkedIn, Yelp, and even Instagram for many companies can have a huge impact on your marketing reach. Millions of users get onto these social media platforms every day and it can be a great avenue for you to reach new customers. Sending content out to these networks can be a challenge but the trick is to make a small system of it and then do it on a regular basis. We recommend at least 3 times a week if not twice daily depending upon your audience’s engagement rate. With that said, look for fun content to send to many of these channels. It is more about brand awareness than anything else with social media content.

3. Email Marketing – If you put a simple request list in front of your customers, without even asking them, many will sign up for informational and promotional emails. This can be a wonderful avenue to get free repeat business from former customers. All you need to do is collect the emails, plug them into a database such as MailChimp, and then start to email these customers. Make sure you always provide value for the user when you are sending emails to them and this will help make sure your users do not unsubscribe from the email list after they have joined.


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