The new year brings a great deal of excitement about the future for individuals and businesses. If you have set your new years resolution to boost your company’s marketing and online presence, this guide will be a great place to start. We will outline the top digital marketing methods available to businesses in the year 2019. First, we take a look at the cornerstones of digital marketing with practices such as search engine optimization (SEO), content marketing, social media, email marketing, and paid ads. Hopefully, after reading this blog entry, you will be more prepared for the new year of digital marketing in 2019.
One of the most efficient ways to establish your business in the digital world is through search engine optimization. Users will often find their products and services through search engines. Search engine optimization is the process of ranking your website higher on search results. So for example, if you are a plumber, you will implement an SEO solution to have your website pop up first when users search “Get my Sink Fixed” and thus lead to a higher number of customers booking the plumbing service. With this mind, SEO has become one of the most effective ways to increase your company’s marketing presence in the digital age.
The content marketing strategy approach requires a bit more of in-depth planning and implementation period. All and all, content marketing is the practices of generating content which will appeal to consumers prior to making a sales pitch. Using the same example of a plumber, a content strategy would look like a blog post about “How to Fix your Sink” versus selling customers on the plumber’s services in the first place. Content marketing can help build a brand and establish repor with customers in the long run. The use of content marketing will often take longer to pull a potential customer into a paying customer but it is also a very powerful tool in the marketer’s toolkit in 2019.
The world of social media still can return a wonderful return on investment for businesses. Using paid ads or organic methods can reap huge rewards for businesses. The different choices available in 2019 are huge in terms of different social media platforms. LinkedIn currently has a wonderful organic reach. Facebook, Instagram, and even Snapchat and Twitter have wonderful organic practices but also seem to be a better return on investment for their paid ad system. With that, let’s take a closer look at paid ads. Social media will continue to be a powerful place for digital marketers to deploy their marketing strategy.
The paid ads within digital marketing may be the single best practice for marketers in 2019. Paid ads can be purchased for search engines, social media websites, and even other websites with display marketing. The key with paid ads are keywords and proper copywrite. The keywords can be discovered with Google’s keyword planner. The copywrite that is most effective will take some time to pin down exactly to appeal to your audience. Yet, the magic with paid ads in the digital world today is that you can micro-target users. With that in mind, you can create an ad for Dad’s in NYC and tailor it for that specific audience type with your ads.
Email marketing may be the oldest form of digital marketing on this list and still one of the most effective marketing methods. People do not open their emails at the same rate as in the 90’s but it is still a wonderful approach to reaching customers. Email marketing is best when you utilize an internal email list which has been tailored for your specific business needs. With this in mind, make sure to provide value when using email marketing as an approach.